With over 25 years of lure fishing experience, freshwater & saltwater, we take shape, action and colour very seriously. All these traits are at the heart of our lures and at Perfect A`lure we believe this allows us to catch more consistently. All our lures are hand made, designed in house and in some cases hand painted from scratch in our small workshop in Scotland. Shop closed 12th of July till 20th, you can still order but orders will not be sent till the 22nd